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Affiliate management

For more than 20 years, affiliate marketing has been one of the essential online marketing activities recommended for every marketing plan. The advantages of affiliate marketing include, its low-risk performance-based billing on a CPO (cost per order) basis and the ease it can increase reach simply through an abundance of diverse sales partners (publishers). Affiliate marketing is so much more than just vouchers and cashback. Numerous publishers create more contact opportunities for prospective customers, at every stage of the customer journey.

As experts in affiliate marketing, we have been successfully managing our clients’ affiliate programs for more than 10 years – from continuous program optimization or personal contact with affiliate networks and publishers, to the targeted acquisition of new partners and publishers.

Dirk

„Depending on your business environment and specified target markets, different affiliate networks offer varying benefits. For the greatest reach to your most attractive customer base, we analyze every client individually and recommend the best matching affiliate networks across all of Europe. Whether it’s blending with influencer marketing or technological innovations in tracking – there’s an incredible number of exciting things happening in affiliate marketing right now.“

Dirk Lajosbanyai, Managing Director

Full-service affiliate support

Starting with the first account screening, strategic consulting and up to the complete implementation and support of your affiliate program, we take over all activities to align your affiliate program with your strategy and continuously revise, refine, and develop it further.

Natzwerk

Strategic consulting

What goals should we set with our affiliate program? Which is the most appropriate affiliate network to efficiently achieve my goals? And with which publishers can I best achieve my goals? We utilize years of expertise to advise and support you with all questions regarding the strategic structure of your affiliate program. Together with you, we develop an individual strategy for success.

Technical advice & program setup

The more sales can be captured through tracking, the more attractive an affiliate program becomes to the publisher. The heart of an affiliate program, and the basis for being able to measure transactions at all, is therefore sales tracking. Whether server-to-server or cross-device tracking, the affiliate department of ad agents supports you in implementing modern tracking for your online store. We set up your affiliate network system accordingly, so that nothing stands in the way of a smooth program launch!

Operational program management & program development

Continuous growth and constant development are key success factors of an affiliate program. We optimize your active publishers, acquire new sales partners, keep a constant eye on the program and protect it from fraud. With live reporting via Google Data Studio, you will always have an overview of all your performance figures.

ad agents also take over management of your existing partner programs or assist you with a change of network. We analyze the program structure, optimize processes where necessary, and monitor smooth, seamless migration to the new network.

Product data optimization

Optimal product data is crucial for successful cooperation with affiliates. With our Shopping-Feed-Optimization tool, we help you optimize your product data for affiliates, enrich it with missing data and feed product lists into the networks.

Programm audit

Often, all it takes is a fresh, unbiased look at the program to discover new opportunities and take your affiliate program to new heights. Our affiliate experts will gladly do this for you and identify any untapped potential for optimization. With concrete recommendations for action, we will help maximize your performance.

Workshops

We pass on our know-how! Because you can only lead an affiliate program to success with well-founded knowledge, we will train your staff in multiple-day workshops and get them fit for affiliate marketing.

References

Partners and Technologies

Detmar
Contact us

Detmar

Phone number: +49 7032 9969800